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Junaid Jamshed and Nida Yasir: cost of TRPs is lifestyle and culture

SOURCE: This blog post first appeared here.

I was alerted to Junaid Jamshed’s nonsense on Nida Yasir’s Good Morning Pakistan show by this timely written piece by Ayesha Mir. She writes:

Ayesha Mir writes in Express Tribune blog about Junaid Jamshed appearning in Good Morning Pakistan
Ayesha Mir writes in Express Tribune blog about Junaid Jamshed appearning in Good Morning Pakistan

I knew this could not be all and JJ must have added a lot more nonsense as he has been over the year after his reincarnation as Tablighi Junaid Jamshed Kurtay Wali Sarkar. Few years back he was found giving fatwas in favor of Lays chips declaring them Halal which ended up in a Mullah-fight (read cat-fight) and earlier last year he was cashing in on Halal vaccines; YES! you heard it right – now medicines need a certificate of Halalnees from Raiwind.

Mullah Fight - Junaid Jamshed Halal certification for Lays chips rejected by Muftis
Mullah Fight – Junaid Jamshed Halal certification for Lays chips rejected by Muftis
Amir Liaquat also reportedly cashed in certifiying the Halalness of Lays chips by eating them in public and being photographed
Amir Liaquat also reportedly cashed in certifiying the Halalness of Lays chips by eating them in public and being photographed

Nida Yasir’s show Good Morning Pakistan is not more ridiculous and meaningless than any other morning show – its the usual time waster but stands out for overt display of expensive fancy clothing, seems like advert for makeup brands and is filled with new Bollywood dance moves. It is a presentation of luxury, lifestyle modernity and lifestyle liberalism. She has done series of shows on Wedding, Mehndi and Love theme and a Valentines week is lined up.

Having said that, she invites Junaid Jamshed and he puts the condition that she has to cover herself and put a Hijab on her head – guess what? She does it. Why? TRPs matter my friend. Money matters. Mullah JJ starts the show telling her to ask her audience how does she look now. Now some readers might object saying this is her personal choice, well I don’t believe so. The reason for a personal choice is triggered from within you. Here, we have a Mullah forcing a host to dress up in a certain way and the host bows down because she wants more viewers.

This is a personal choice in a way, YES. The personal choice to sell off religion to buy TV ratings.

I have several objections on the show, which can be watched here, but would like to summarize a few statements which Maulana Lays made on the show:

Beating up your kids regularly is critical for their growth. – “Maan baap ki maar bachay keliye aisay hay jese khait keliye paani

The more a mother covers her body, the more her daughter will respect and obey her. – Narrating a personal story he tells the audience that once a mother complained that her daughter doesn’t obey her and the response was that she needs to cover herself better.

A wife should be quiet  and the husband shouldn’t joke with the wife when the husband’s mother is present in the same room. – Unsolicited marriage advice by Maulana Lays which makes no sense at all.

A husband only involves himself in extra marital affair because his wife isn’t doing enough. She is to be blamed. As one would expect, misogyny of the worst order but the host continues to giggle.

A man by nature wants to stay indoors and a woman by nature wants to go out so she can show off herself to others. – Nida Yasir seemed to agree because he didn’t object to it but I would ask other female readers if this is the case?

If you want a happy life, do not teach your wives how to drive a car, do not let her go outside. She might leave you. Narrating his personal experience Mullah Halal says that his wife was a beautiful woman and he would not trust her and didn’t teach her how to drive. He was insecure someone might flirt with her and so always kept her indoors and advises the same to all male audience.

No woman would ever need to drive a car or go out. This is a hypotethical scenario and all Muslims should avoid hypothetical scenarios and be real. – The only time on the show when Nida Yasir countered Junaid Jamshed was when he said that women should not be taught to drive cars. She responded saying what if a woman has no male member in the family and has to go out to for necessary day to day tasks? Maulana Lays completed rejected this calling it hypotethical, basically, all women have a male family member to do stuff for them. 

Junaid Jamshed on Nida Yasir's show
Junaid Jamshed on Nida Yasir’s show

I am writing this to put the blame on Nida Yasir, ARY Digital’s management and Pakistani media in general for allowing such content to go on air. I do not blame Maulana sahab much because he sincerely believes in this nonsense. What better platform will be get to publicize his nonsense than national TV accessible to millions of people? Maulana Sahab has overtime sold off religion for money, he has spill misogyny time and again, he has overtime shown no empathy or sense. Not long ago, when 19 poor women were killed in a stampede trying to get free food, the Maulana who enjoys a luxurious lifestyle by selling Islam blamed the women demanding “Ghareeb ka Iman” should be strong. He added the poor should not ask anyone for help, wait for three days and food will be sent by Allah. I wonder if Maulana Sahab can do the same; instead of cashing in on Halal chips and vaccines, see if God send Man-o-Salwa for him. A demonstration always help, doesn’t it?

First, Nida Yasir, hungry for TRPs; bowed down to the demands of Maulana Sahab to dress up in a particular way, and then throughout the show she silently took all the misogyny and nonsense unchallenged. Not just that, she seemed to agree with all that, continued to respond in affirmative and adding giggles here and there. In short, she glamorized misogyny, child beating and utter nonsense – all in the name of Islam. What tortures me is the fact that is this is a woman with a long career spanning more than 15 years in showbiz. She has worked as a fulltime professional media person in capacities including but not limited to producer, host, actor and model.

I would like to ask Nida if Maulana sahab will approve of her career as a media personality?

Apologies for saying this but I would also like to know if Yasir Nawaz is someday found having an extra-martial affair; should we all put the blame on Nida for “not doing enough”?

Would Nida tell us what methods she employs to beat up her lovely kids Silah and Farid?

Does Nida also like to be on the roads all the time to attract men, as Maulana sahab claimed on show and she apparently liked it with her giggles?

Would Nida respond by covering herself in head-to-toe black Niqaab and Burqah to ensure her daughter Silah does not disobey her, taking the advice of Maulana sahab?

Will Nida cancel her Valentines shows planned for the upcoming week now that she is a born-again Muslim thanks to Maulana Lays sahab? And what about those Wedding and Mehndi shows with latest bollywood dance moves? Will those be replaced by Maulana sahab’s Naats?

Junaid Jamshed's misogyny and nonsense on Nida Yasir's Good Morning Pakistan show
Junaid Jamshed’s misogyny and nonsense on Nida Yasir’s Good Morning Pakistan show
Dont teach your wives how to drive - Junaid Jamshed
Dont teach your wives how to drive – Junaid Jamshed

Junaid Jamshed Lays Parody by alexpressed

Dr. Shazia Nawaz’s piece on this issue can be read here. She has also uploaded a video which I have reuploaded to DailyMotion to avoid the Halal ban on YouTube:

Junaid Jamshaid gave us a life changing advice. by alexpressed

While the statements made by Junaid Jamshed are so absurd that they do not deserve a reasoned response, I would like to recommend him to go see a psychiatrist. The memories of his dad beating him up to ensure proper growth and his insecurities about his young wife driving away from him (all in his own words) are haunting him now in his middle age. He needs a good psychiatrist to ensure a good life ahead.

But on the more serious side of the issue, such irresponsible programmes being on aired have a very high cost. Nida Yasir and ARY Digital might have been able to have raised their TRPs and viewership for a very short period of time but they are not realizing what the are promoting. This is very anti-thesis to the lifestyle Nida Yasir and people in ARY’s management most likely have subscribed to – the modern urban luxurious lifestyle. Giving free license on air to such dangerous mullahs to spill their hatred against women will come down to haunt these women who are promoting them now for money. In Junaid Jamshed’s Pakistan, instead of modelling, acting or hosting Valentines shows, Nida Yasir will be restricted to the boundaries of her house by Yasir Nawaz while he will have the luxury to have extra martial affairs while blaming Nida for “not doing enough.” Her kids will be regularly beaten up for proper upbringing and all women will be looked down upon as suspicious and “fitna“. Seriously Nida Yasir, is this what you want for yourself and other people of Pakistan?


Please send your complaints or feedback about the programme, including a link to this blog, using following:


  • Salman Iqbal, Founder and CEO, ARY Digital Asia –
  • ARY Digital Asia –
  • Good Morning Pakistan Official –


  • ARY Official –
  • Nida Yasir –



About the author


Social Media Activist - @alexpressed -


Click here to post a comment
  • In the past, in an appearance on Aalim Online, JJ had claimed that an angel descends from the heavens at dawn and fixes the price of goods in the markets and the traders sell at the price decided by God in the morning, or something to that effect. To paraphrase a favourite line from the Simpsons, the Tableeghi Jamaat has driven Junaid Jamshed craaaaazzzyyyyyy!

  • MR who ever you are ,, first of all clear your mind what you want to diliverd .. i think your sick in mind you need to see a doctor …

  • junaid bhai and nida bajo both are loveable personalities….i really spect them for being harmless…to hell with ur analysis…nikama na ho to……

  • Whatever Junaid Jamshed said was his opinion formed out of his experience. He lived a life in a particular “tableeghi” environment which could be idealized by many but less do follow strictly, so nothing to worry about them. Some statements he gave were regarding our cultural setup and some about a male’s perspective. I totally agree with them. Regarding TRP, media channels are business-oriented, running their business. And that is done all over the world, so not to blame it like we start waving National Flags on Independence day, or make special arrangements for Ramadan, Aashoura etc. So there is no point in it. By spanking your child, they abstain from things which could be harmful for them. Surely, JJ did not mean to torture them. So this analysis, too, is totally subjective having nothing to bother about and does not represent our society as a whole or the culture.

    • i agree with you and we should have a debate that nida yasir should become religious because she is such a show-off just because her husband is a actor.

  • We should all put our focus to expose the hidden talibans in our society. As long as JJ or whoever do not impose their sick ideology, that is true Islam. If JJ is pro-Taliban, then he shouldn’t be on TV at all. Watch the Imran Khan clean shaved taliban.

  • due to the fact that Nida Yasir doesnt care about her self. Im australian and i am born in australia but my background is pakistani, but still we didnt forget our religion and culture. Whenever i go outside i have to cover up even though im australian it shows the sign of respect. NIDA YASIR should care about herself and she should know whats going to happen to her in the future. She just want to look hot and impress everyone even though she is even married. I only look at her shows because so i can see how retarded she is SHE NEEDS A LIFE BIGTIME!! she makes upo all these dances and songs but she is too shy get up and dance, instead she tries to act that she is busy by calling everyone to come on stage so she doesnt have to dance. I HATE YOU NIDA YASIR YOU NEED A LIFE YOU UGLY PERSON.

  • I’m a women nd American citizen nd totally agree wd jj. Idk why when girls r dancing half nacked on tv wd other men, nobody criticize them but when someone talks real then so called liberal ppl have marore in their stomach? Saari zindagi issi duniya main hee to nahee bathey rehna kuch aagey kee bhee tiyaree ker choro. U r not objecting on jj actually u r objecting on Islam… Baat wo kia ker reha hai or for more k kaisey dikhatee ja rehee hai. Try to understand the depth

    • I think the author of the post is aboslutely biased.. all the analysis was baseless…. The author says Nida .. did blaa blaa to increase the rating of her show… That itself stands a supportive argument to the authors objection that Nida invited Junaid Jamshed to increase the rating which means most people agree with Junaid Jamshed… And the authors’ scornful words for Junaid Jamshed … really despicable.

  • Junaid is absolutely right . because in present conditions it is our society factor
    and all above junaid don’t speaks from in his mind , Allah who created all of you says in Quran , only you people don’t read quran . plz read quran it is for you.

  • very bad to that article writer, i want her to read this comment.first cover your head ,clean yourself and open SURA AHZAAB in quran pak and then realize ur mistake about critsicing on JUNAID JUMSHED .you are the people who dont read quran and without any knowledge critisice on mullahs about women ,s pardah .and with nida yasir case then stop telling her what to do instead you should look in your life that what are you doing bcoz you have to answer on your own deeds in front of allah not their deed.and how do you know that she wears expensive clothes and do dance????????????simply you also enjoy her GMP show !!!!!and please do respect allah,s saying that”YOU SHOULD NOT MAKE THE FUNNY NAME OF ANYONE” so what i s this ” MULLAH LAYS CHIPS ” ??????????????? and it that case lays are 100% pure halal ,it was just a conspiracy of other chips companies. so stop criticising on halal things it is a wastage of time instead stop real haram things in PAKISTAN ,like ALCOHOL and CLUBS . THIS WAS MY OPINION ALLAH KNOWS BETTER WHAT IS GOOD . I AM ACTUALLY A YOUNGSTER AND WROTE WHAT I THINK. THANKYOU BUT STILL ANGRY AT PEOPLE,S NEGATIVE VIEWS ON “REAL THINGS”

  • very very stupid debate. Ale natiq or what…. your every question will be answered one day but not by any man… just wait. everything will be clear.

  • Infact u (the author) have sick mind. If u read all comments, most of them r against ur modern, liberal & sick mind ALHAMDOLILLAH. U feel that if people start observing Islam, u will face problems and ur modern life will be affected.

  • Mr admin dont present the truth like a hypocrite. remove such kind of posts.May Allah give u hiayat. Ameen

  • Dear Author,

    I would like to say , please have some knowledge about our beautiful religion Islam.

    Islam provides many rights to women but u have overlooked all those rights and debating about the So-called rights that are given by the Pakistani Media.
    and i would like to mentioned that reading and arguments should be in complete context.
    i would suggest please read Quran With Urdu Meaning and specially Surah Nisa and all those Surah where women rights are discussed.

  • First of all, junaid jamshed sayings are all right, behan kabhi Quran khol k dekhna, jo us ne kaha sab sach hai, ye sari baatein agar ghar mein practice ki jayein tu ghar ka mahol HAMESHA KHARAB HI REHTA HAI. So please yeh sari batein likhne se pehle Quran Majeed ka tarjuma zarur parhein.

  • i just want to say one thing for the reader of this article that “agar aap srf wohi dekhte hain jo dunya apko dikhati hai aur srf wohi sunte hain jo dunya apko sunati hai aur srf wohi samjhtay hain jo dunya apko samjhati hai to na apko dekhna aata hai na aapko sunna aatta hai aur ap mai samjhne wali aqal hai”…. and for the author of this article i have no words….bas itna kahunga k jab dein ka ilam na ho insan k pas to dein kay baare mai debate bhi nhi karni chahye….. Allah is article k author ko bhi hidayat de aur hum sabko….

  • Kitna faltoo waqt hai logoon k paas, fazool behaz main apna aur dosroon k waqt zaya karte hain. Agar ap sub ko JJ ki batoon pe koi itraaz hai tou plz khud Quran pak ahadees parheen. Apne ghar main baith k dosroon pe comments pas karne se behtar yh hai k koi ilm ki baat aage lao. Aur rahi nida ki baat tou woh buhat ache family background se hai. Aur nida ne koi first time apna head cover nhe kiya hai BULKEY woh aksar aisa karti hai. Dupatta bhe sar pe leti hai. Yaqeen na ae tou khud dekh lo. She is a Muslim girl aur showbiz main kaam Karne se woh apne deen ko bhooli nhe hai. Plz next time dosroon pe fazool k comments pas karne se parhez kariega.

  • Is this writer a Muslim ? Allah Taalah hum Sab ki mughfirat farmay aur hum Sab
    Kay Ilm Mai izafa farmay. Rabbi Zidni ‘Ilmaربِّ زدنی علماً

  • I find it very disturbing that if some alim or anyerson advises someone to follow religion or tells them something Allah wants from them the problem to so called liberal people starts they dont have any problem when muslim youth is indulged in bad acts which have destroyed nations who are and were follwing it ,because to them thats a matter of freedoom and personal choice .But for their knowledge i must say Allah says mafhoom hai ” that you (muslims )are the best of people because you call people towards the straight path and scare/forbids them from the bad acts/prohibitted acts/munkar” simply this life is too short we donot know when we have to depart so we should be ready for it always because there will be no benefit of repenting after death kay kash aisa na kya hota human being are by nature weak we donot know how many mistakes we commit without knowing why also increase are burdens by knowingly and shamelessly sinning may Allah guide us to the righteous path and may we all succed here and hereafter

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